TBC Business Plan Course Highlights

The Business Plan Course at The Business Center (TBC) is a 12-week, comprehensive program designed to guide aspiring and existing entrepreneurs through every stage of developing a strong, fundable business plan. Through expert instruction, hands-on assignments, and practical tools, participants gain the confidence and clarity needed to launch, grow, or strengthen their business.

Course Breakdown

Week 1: Business Model Canvas
Participants are introduced to the Business Model Canvas framework, learning how to outline their target market, suppliers, partners, value proposition, and more.

Week 2: Personal Financial Planning
Students build the foundation for strong financial habits by learning household budgeting, understanding credit scores, and improving personal financial health.
Assignment: Create a household budget.

Week 3: Research & Free Library Resources
An introduction to effective research techniques and the extensive free resources available through the Free Library and online databases.

Week 4: Projections & Financials
Students learn to interpret key financial statements and build three-year sales, income, and expense projections for their business.

Week 5: Industry Studies
An exploration of industry trends and external environmental factors that influence business success.

Week 6: Competition & Customer Profiling
Participants learn how to identify and analyze competitors, as well as build a detailed profile of their ideal customer.

Week 7: Social Media Marketing Strategies
Training on how to craft effective marketing strategies and leverage social media to reach and engage target audiences.

Week 8: Market Research Writing
Students compile their research to complete the market research section of their business plan, including industry profile, customer composition, and market characteristics.

Week 9: Legal Forms & Insurance
Guidance on selecting the right business structure and preparing the documents needed to legally register a business.
Individual check-ins ensure students are progressing with their business plan.

Week 10: Operations Planning
An in-depth look at how to structure and manage day-to-day business operations for long-term success.

Week 11: Financial Projections & Presentation Prep
Participants finalize their financial projections and prepare for their business plan presentations.

Week 12: Final Presentations
Students complete the course by presenting their business plan pitch deck to instructors, mentors, and peers.